For the first time in my advertising career, a client bought two ideas for the same brief.

This is the first one. The second is currently in production.

QBE has been the sponsor of the Sydney Swans for 39-years and the NSW Swifts for 18-years. This year, to help launch their new brand platform At the Heart of It, they wanted to show fans that their support has never wavered. So we created Front and Centre, a campaign built on a simple truth: while the uniforms change, the QBE logo remains the same. Through a rapid-fire montage of iconic moments, we spotlighted the one symbol that's been there through it all: QBE, a constant presence in every frame, and a true emblem of enduring support.

These spots were voiced by ex-Swans coach John ‘The Horse’ Longmire and the voice of netball, Liz Ellis.

Editor: Neil Harvey
Art Director: Callum Foot