The first job I ever remember wanting was to be a film critic. When I was about 12, I’d write reviews of what I was watching back then (usually dumb comedies) and mail them off to critics, just to see what they thought. I wish I still had those reply letters, they’re a big part of why I write today.

But I didn’t start out as a writer. My first gig was as a suit at McCann. I’d spend my days briefing the people I wanted to be, and spend my nights dreaming of taking their place. People say be careful what you wish for, I say screw that, dream big. Because unless you do, you’ll never know what’s possible.

That’s how I ended up crossing to the so-called “dark side” of the office. The creative side. The side I’ve proudly called home for the past seven years.

In that time, I’ve been a copywriter at Traffik, Enigma, and Core Agency, with freelance stints scattered across plenty of other shops.

At each of these places, I’ve made work I’m extremely proud of for some pretty great brands.

I turned promo merch (normally the junk drawer of marketing), into a must-have with the help of Insta famous artist Jake Ross, all for VB, the very best beer on Earth.

I helped launch Australia’s largest luxurious shopping precinct at Sydney Airport, a place where travellers could look fly.

I resurrected Queensland’s most iconic beer after a 30-year hiatus. Let’s just say, there were a lot of thirsty fans, and a lot of catching up to do.

And more recently, I created my first viral campaign by removing the QBE logo from the Sydney Swans guernsey, which has been there for 40-years, and replacing it with hand-drawn hearts from kids supported by Save the Children and Sydney Children’s Hospitals Foundation, to launch QBE’s new brand platform: At the heart of it.

Outside of work, I‘ve kept that boyhood dream alive of wanting to be a film critic. Check out my ‘film reviews’ tab where I’m trying to watch and review a film from every country in the world. There’s also links to articles I’ve written about film. Plus, I started a little side project this year called ‘2025 in Twenty Five’ where I review films released in 2025 in just 25 words. It’s a fun way to flex my movie muscles while sharpening the craft of short, sharp copy.

Anyway, that’s a wrap on my bio. If I sound like someone you’d like to work with, let’s get started on the sequel.