We were tasked with evolving the ‘Our expertise is here’ campaign into something sharper, more memorable, and uniquely Elders Insurance for 2025. Our audience made it clear, they don’t just want someone who can cover them for now, they want an expert who can help protect what’s ahead. So, with this in mind, we built on the insight that Elders agents don’t just respond to risks, they actively help businesses reduce loss and disruption before it happens. The result: We think ahead, so your business can get ahead, a line and execution that captures the forward-thinking expertise that sets Elders apart.

Director: Aaron Wilson
Producer: David Curry 
ECD: Jon Skinner 
Art Director: Callum Foot